Hair-Care Companies Roll Out More Dry Shampoos

As more women wash their hair less, companies see opportunity
Illustration by Aisha Franz

If she could, Hali Helfgott would wash her hair every day. “I have longish hair, so shampooing, conditioning, and blow-drying my hair is time-consuming,” she says. On busy days, Helfgott, 45, a communications director at the University of Southern California, uses Tresemmé dry shampoo instead. “It works pretty well,” she says. “It’s a really good quick fix.”

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