NFL Scandals Reveal the Power of Corporate SponsorsBy
As the National Football League continues to deal with the fallout from abuse scandals surrounding Ray Rice and Adrian Peterson, sponsors are scrambling to stay on the right side of consumer sentiment. Their choice is whether their association with the league, team, or athlete does more damage than good. The depth of the moral outrage plays into the decision, but so does the size of the deal. The bigger the spend, the more loyal the brand. Sponsors, in other words, abandon players before teams, and teams before leagues.
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