Skip to content
Subscriber Only
Business
Pursuits

Amazon Quietly Introduces New Tablets and E-Readers

Fire HD 6-inch
Courtesy Amazon
Amazon drummed up as much excitement as it could for its big event this summer where Chief Executive Jeff Bezos introduced the company’s first smartphone. Things haven’t been easy for the device, which was panned by critics, ignored by customers, and reduced in price to $1. When Amazon decided to roll out its fall line of devices this week, just days before Apple’s new iPhones hit retailers, it chose a much quieter setting: a press-only event in New York where small groups of reporters were shuttled around a room full of e-readers and tablets.

The changes to Amazon’s lineup are mostly incremental. The most significant bet by Amazon is a 6-inch version of its Kindle Fire HD tablet priced at $100, less than half the price of its current 7-inch tablet. The tablet looks a lot like what people expected from Amazon’s phone: good enough for many customers and priced far lower than the premier devices on the market. Amazon also released a version of the device aimed specifically at children. For an extra $50, the company throws in a thick case, offers to replace the device if it is broken at any time over the next two years, and includes one year of FreeTime Unlimited, a subscription service for children’s content that includes videos and books.