The One Lie That Brought Down Walmart's PR Chief

David Tovar in 2012 Photograph by Casey Rodgers/AP Photo for Walmart

Until his unexpected departure, David Tovar has been the most public of Wal-Mart Stores’ vast public-relations team. For the past year or so, in addition to responding vigorously to any criticism of the retailer, he’s been sending mass e-mails to journalists with helpful tips about how to report on worker protests, among other more cheery musings. Sample e-mail subject lines include: “Exciting changes,” “American Pride,” “Taco Plate,” and “Hmmm…”

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