The day after Belgium defeated the U.S. in the World Cup in July, the losing team’s 35-year-old goalie dominated the news, heralded as a hero for his record-breaking 16 saves.
Carlton Sedgeley, who has represented paid public speakers for almost five decades at his New York-based Royce Carlton Inc., watched Tim Howard on TV that day and had one thought: The footballer could ride his 120 minutes of valor to lucrative speaking gigs for the next 12 months.
