I don’t know if you’ve heard, but there’s a new iPhone. Two, actually. The iPhone 6 and the iPhone 6 Plus.
This isn’t just a regular phone release from the cats in Cupertino. With the new devices, Apple enters a market in which it has literally been unable to compete: the market for big, big devices, currently dominated by Korean giant (and Apple nemesis) Samsung Electronics and its Galaxy S line of Android phones. According to court documents revealed earlier this year, Apple executives lamented the company’s lack of a larger phone in a marketing slideshow. “Consumers want what we don’t have,” read one slide as it showed the growth of the jumbo-phone market.