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Musk Solar Strategy Used as Model for Record Investments

Private equity and venture capital firms are pouring record investments into rooftop solar, following a model popularized by billionaire Elon Musk’s SolarCity Corp. -- sell power, not panels.

They’re on pace to supply $5 billion this year for residential and commercial solar projects, up from $3.3 billion in 2013, according to the researcher Mercom Capital Group LLC.