How a Facebook Group Persuaded Coca-Cola to Rerelease SurgeBy
In 1997, the Coca-Cola Co. ran an unusual commercial in which teenagers in baggy pants raced over sofas to snatch a bright green soda that nobody had heard of before. “Surge!” a voiceover exclaimed. “It’s a fully loaded citrus soda with carbos! Beat the rush!” Backed with a $50 million marketing campaign that included a Super Bowl commercial, Surge was Coca-Cola’s brand new neon green concoction packed with sugar and caffeine. The company released it to compete directly with PepsiCo’s Mountain Dew, which at the time accounted for nearly 80 percent of “heavy citrus” sodas and was absolutely crushing Coke’s lagging Mello Yello.
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