Bordeaux Index Sees Signs Wine Demand Rising in Hong Kong, U.S.

Wine demand is recovering in several regions including Hong Kong and the U.S. after three years of price declines, according to Giles Cooper, head of marketing at London-based wine merchant Bordeaux Index.

“As the prices have fallen, we’ve seen traditional markets come swooping straight back,” Cooper said in an interview on Bloomberg Television’s “Countdown.” Hong Kong “has come in very strongly, but also the U.S., much to our surprise,” over the last six to nine months.

The Liv-ex Fine Wine 50 Index, reflecting recent vintages of the Bordeaux first growths, climbed 1.3 percent last month while the broader Liv-ex Fine Wine 100 rose 0.9 percent, according to data on Liv-ex’s Cellar Watch website. The move still left the Liv-ex 100 down 8 percent this year.

Bordeaux Index has seen demand for the 1996 and 2000 vintages this year, particularly Chateau Latour 1996 and Chateau Margaux 1996, Cooper said.

Before it's here, it's on the Bloomberg Terminal.