SwivelCard, a USB Business Card

A business card with a brain can be customized for different recipients

Innovator: Andrew DePaula
Age: 41
President and chief executive officer of IntelliPaper, a five-year-old startup in Spokane, Wash.

Form and function: The SwivelCard, a business card that doubles as a USB device, can be customized for different recipients. An architect can steer a prospective client to her website of commercial projects and send another to her portfolio of private homes.

    Before it's here, it's on the Bloomberg Terminal.
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