SwivelCard, a USB Business Card
Innovator: Andrew DePaula
President and chief executive officer of IntelliPaper, a five-year-old startup in Spokane, Wash.
Form and function: The SwivelCard, a business card that doubles as a USB device, can be customized for different recipients. An architect can steer a prospective client to her website of commercial projects and send another to her portfolio of private homes.