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The McBrunch Frontier: Is McDonald's Moving Its Breakfast Battle Into the Weekend?

McDonald’s might want to put Egg McMuffins into the national brunch discussion. The burger giant has applied to trademark “McBrunch,” signaling yet another possible approach to boost its late-morning business on the weekends.

Image submitted to the U.S. Patent and Trademark Office. The application does not claim any particular font, style, size, or color.