Skip to content
Subscriber Only

Barnes & Noble Fights Book Decline by Selling More Toys

Barnes & Noble Inc., suffering from years of sluggish book sales, is increasingly taking on a new role: toy store.

The retailer’s toy sales rose almost 20 percent last quarter from a year earlier, executives said yesterday on a conference call. After promoting the chain as a place for games, dolls and Legos, the company sees the products helping draw customers into its more than 650 locations.