Apple Watch: These Top Designers Aren't Impressed

Photograph by Marcio Jose Sanchez/AP Photo

Apple has, at long last, revealed its smartwatch. It’s a fitness tracker, payment system, and technological novelty wrapped in a sleek case with an amazingly inventive user-interface: a conventional-looking knob (or crown, in timepiece parlance) a user can turn to zoom the watch face in and out without obstructing the screen.

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