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Vivendi Said to Eye Italy Comeback Via Mediaset Pay-TV Stake

Vivendi SA plans to return to Italy’s pay-TV market after a decade-long hiatus and is pursuing a stake in a unit of former Prime Minister Silvio Berlusconi’s Mediaset SpA, according to people familiar with the matter.

Vivendi is interested in acquiring Telefonica SA’s 11 percent holding in Mediaset Premium, said the people, who asked not to be identified because the deliberations are private. Mediaset controls the business, which had an equity value of 900 million euros ($1.2 billion) as of July.