GameStop to Sell AT&T Cricket Wireless Service in Stores

GameStop Corp., the largest specialty retailer of video games, said it will begin offering AT&T Inc.’s Cricket Wireless prepaid services in its more than 2,800 U.S. stores.

Starting next month, GameStop stores will offer Cricket’s no-contract wireless service, smartphones and accessories, according to a statement by the companies today. The products will be in all GameStop stores by the end of October. GameStop already operates 48 Cricket branded outlets.

It’s the first time GameStop is selling wireless services or new phones in its namesake stores, according to the company. Adding Cricket products advances GameStop’s effort to expand beyond gaming, a business that is threatened as players shift purchases online. The company owns Simply Mac, the reseller of Apple Inc. products, and AT&T reseller Spring Mobile.

For AT&T, the move expands distribution of Cricket’s pay-as-you-go brand, acquired with the purchase of Leap Wireless International Inc. this year.

“Cricket Wireless’s collaboration with GameStop accelerates our retail footprint across the U.S., solidifying our position as a national player,” said Jennifer Van Buskirk, president of Cricket Wireless, in the statement.

GameStop gained 1.8 percent to $45.24 on Sept. 5 in New York. The shares have declined 8.2 percent this year. AT&T, based in Dallas, added 0.6 percent to $35.15. The stock is little changed so far in 2014.

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