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‘Add to Cart’ in Hindi Is Snapdeal’s India Growth Gambit

Snapdeal.com, the Indian online retailer backed by EBay Inc. and billionaire Azim Premji, will soon offer its website in six domestic languages to broaden its appeal outside the major cities of the world’s second-most-populous nation.

Snapdeal started Hindi- and Tamil-language versions in January and will add options in four more languages in the next three months, Chief Executive Officer Kunal Bahl, 31, said in an interview in New Delhi.