Real Madrid will sell naming rights to its Bernabeu stadium to pay for most of the costs of a 400 million-euro ($518 million) redesign of the arena, the soccer team’s President Florentino Perez said.
The stadium will take the name of a sponsor alongside the Bernabeu name it has had since 1955, Perez said after a news conference to present the European champion’s latest financial results. He said the club is in talks with suitors, without identifying them.
