Reinventing Earbuds Using the Beats ModelBy
More than eight years ago, Steven Lamar began pursuing an idea to sell really expensive headphones to the masses by combining sophisticated audio engineering, sleek industrial design, and the power of celebrity. The project was a huge success: The premium headphone industry was worth over $1 billion last year, and people these days don’t think twice about paying dearly for Jimmy Iovine and Dr. Dre’s iconic headphones.
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