The Dangers of Cause Marketing

Champions from Children's Miracle Network Hospitals and their families visit the Lincoln Memorial in Washington Photograph by Matt McClain for the Washington Post via Getty Images

Children’s Miracle Network Hospitals was one of the big winners of the 2014 Cause Marketing Forum “Golden Halo” Awards, which recognize companies and nonprofits that successfully link charitable purposes with for-profit enterprises. The charity has raised billions of dollars over the past three decades for more than 150 children’s hospitals across North America and has developed partnerships with dozens of Fortune 500 companies to do so. It’s an outstanding organization that continues to develop innovative approaches to furthering its mission.

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