Nike Needs Kevin Durant, Even If He Can't Sell Enough Shoes

Kevin Durant of the Oklahoma City Thunder stands on the court during a game against the San Antonio Spurs in Game 6 of the Western Conference Finals during the 2014 NBA Playoffs on May 31 Photograph by Nathaniel S. Butler/NBAE via Getty Images

Kevin Durant is fantastic at playing basketball—better, in fact, than almost everyone else right now. Nike is, well, Nike. It’s no surprise that the company worked out a new 10-year deal with the star, who has been on its sponsorship team for seven years.

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