Hispanic Shoppers Avoid Peanut Butter and Pretzels

Ethnicity still draws the attention of marketers, particularly those trying to sell products to the growing ranks of Hispanic consumers who represent almost one-sixth of the U.S. population.

Acculturation has made the food buying habits of Latinos more like those of other U.S. consumers, according to a new report by research publisher Packaged Facts. Latino shoppers have been adopting packaged foods while shifting away from fresh produce and meat, says Daniel Granderson, an analyst at Packaged Facts. Here are some unexpected findings from the report: