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KKR’s Kravis Wins Over Ringier Family for Digital Deal

When Ringier AG was approached by KKR & Co. about a digital joint venture, the family owners of the 180-year-old Swiss publisher had doubts about teaming up with the New York-based private-equity firm.

It took the personal intervention of KKR’s billionaire co-founder Henry Kravis over breakfast with company Chairman Michael Ringier -- the fifth generation running the publisher -- to lay those fears to rest.