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The World's Hangover Cure Finally Comes to the U.S.

The World's Hangover Cure Finally Comes to the U.S.
Photograph by Caiaimage/Paul Bradbury via Getty Images

Each Saturday morning, a grand Australian tradition takes place: Thousands of people nursing hangovers drop an orange disc into a glass of water, down the resulting bubbly drink, and hope for a quick end to their sorrows.

The orange disc is called a Berocca. It turns a plain glass of water into a concoction full of B vitamins, vitamin C, zinc, and sometimes caffeine. Somehow this product turned into the preferred hangover cure in Australia and a popular one in South Africa, England, Korea, and France, along with dozens of other countries. Now the imbibers in the U.S. can try their luck with Berocca, too. Bayer has just brought the product stateside and is selling it in stores like Safeway, CVS, Walgreens, Wal-Mart, and Target. “It was the right time and the right moment,” says Laura Pinkett, the senior brand manager for Berocca at Bayer Healthcare.