Five Rules for Designing a Great Logo

In 1975, the network introduced a stylized letter 'N' logo, only to find that the same design had been trademarked by the Nebraska ETV Network. NBC paid the Nebraskan network to transfer the rights to NBC. A few years later, it brought back its iconic peacock simple, overlaying it on top of the 'N'. When Chermayeff & Geismar was brought in to rebrand in 1980, the designers dropped the 'N', even though the network had paid dearly for it. "It seemed completely wrong to highlight the first initial of the three-letter designation NBC, which was how everybody knew the network," they write in their monograph, 'Identify.' The peacock, however, lived on.
Courtesy Chermayeff & Geismar & Haviv

To continue reading this article you must be a Bloomberg Professional Service Subscriber.