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Operation Twitter: User Interface Changes in the Works

The company struggles to woo casual users

Illustration by 731

The summer has been good for Twitter. Starting with the World Cup, the season has been packed with the kind of news that drives people to read and write tweets. Twitter also announced at the end of July that its ad revenue last quarter more than doubled, to $312 million, from the same period a year earlier, thanks largely to a boost from mobile phones. Its share price closed at just over $48 on Aug. 27, up about 50 percent since the beginning of June.