Apple Inc. and Samsung Electronics Co. face a $3.9 billion challenge as they prepare to sell new marquee phones in the world’s biggest wireless market.
China’s state-run wireless operators are slashing subsidies they pay to make devices more affordable for consumers just as the biggest phone-makers are set to introduce upgraded products. After China Mobile Ltd. said it will cut subsidies by $2 billion, its competitors will lower payments by $1.9 billion, according to analysts’ estimates. China Telecom Corp. said yesterday it will cut spending without giving a figure. All three carriers rose in Hong Kong trading.