American fast food, despite its popularity, has earned a less than stellar reputation around the world. The latest to point out the cuisine’s shortcomings is the founder of London-based sandwich chain Pret A Manger, Julian Metcalfe, who’s nonetheless eager to court American palates.
“It says a lot about Britain that in many areas—in music, food, theatre, and cinema—we are so brilliant, so ahead. We eat far better than they do in America,” Metcalfe told the Daily Mail. “Somebody has to give the American fast-food giants a run for their money.” Metcalfe’s Pret now has about 335 restaurants and is the U.K.’s 13th-biggest restaurant chain by sales, according to researcher Technomic. It has just 60 shops in the U.S., and Metcalfe is preparing to open more. He’s also considering bringing his Asian restaurant Itsu to New York City and California as early as 2016.