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Ford Looks to Actor McConaughey to Revive Lagging Lincoln

Ford Motor Co. is turning to “The Lincoln Lawyer” actor Matthew McConaughey, star of the 2011 movie named for the automaker’s luxury line, to sell the brand to younger buyers after a 65 percent drop in sales since 1990.

McConaughey, 44, will debut next month in an ad introducing Lincoln’s new MKC sport-utility vehicle. The endorsement deal is a 2-year collaboration where the actor “invites viewers to experience the vehicle through unscripted moments,” Dearborn, Michigan-based Ford said today. The automaker didn’t disclose the cost of the collaboration.