Persimmon Sales Jump as Buyer Demand Increases

Persimmon Plc, the U.K.’s largest homebuilder by market value, said sales of houses and apartments rose 28 percent in the first half as demand from buyers increased.

Sales increased to 6,408 homes from 5,022 a year earlier, the York, England-based company said in a statement today. Revenue rose 33 percent to 1.2 billion pounds ($2 billion).

The average selling price of a Persimmon home increased 4.3 percent to 186,970 pounds. The company’s forward sales value amounted to 1.53 billion pounds, 22 percent more than a year earlier.

Persimmon is “taking advantage of the current market opportunities to deliver growth whilst strengthening the financial position of the business,” Chief Executive Officer Jeff Fairburn said in the statement.

Buyers have reserved 9 percent more homes since July 1 compared with the same period last year, the company said.

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