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Nutella Hogs Hazelnuts to Meet the World's Insatiable Craving for Chocolaty Goodness

Nutella Hogs Hazelnuts to Meet the World's Insatiable Craving for Chocolaty Goodness
Illustration by Steph Davidson

There are more than 50 hazelnuts per 13-ounce jar of Nutella, and with 180 million kilograms of the chocolatey spread produced each year, that adds up to an insane number of hazelnuts. Right now, many confectioners are scrambling to secure hazelnuts: Hail storms and frost in March damaged the crop in Turkey, the world’s main growing area, causing prices to climb by as much as 60 percent this year. Nutella maker Ferrero Group has less reason for concern. It acquired Turkish hazelnut supplier Oltan Group in July.

“Ferrero has protected itself from the supply issues to an extent by buying Oltan Group,” said Julian Gale, deputy editor of Foodnews, in an e-mail.