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Axe Body Spray Isn't Selling Crazy Sex Any More

It happens in every Axe commercial: A man sprays himself and is suddenly chased, stalked, and pawed by supersexy women who find him irresistible.

Unilever’s top-selling line of men’s personal-care products has spent the past 12 years telling men that if they spray, roll on, or wash themselves with one of its scents, women will fall for them. “We can help you with the girls,” it literally promised men as recently as 2012.