The Church of Superfoods Gains More Believers

Illustration by Steph Davidson

For American eaters who long to take control of their health, nothing offers the perception of power quite like “superfoods.” These discussion always start with kale but stretch far beyond, into an almost religious reverence for produce with a nutrient-rich reputation. Not only do three-fourths of consumers believe they can manage their health through nutrition, according to a Nielsen survey, nearly one-third believe food can replace medicine.

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