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Chick-fil-A Finally Gets Serious About Coffee

Chick-fil-A Finally Gets Serious About Coffee
Courtesy Chick-fil-a

Chick-fil-A has a passionate following of diners who rave about the chain’s chicken sandwiches, waffle fries, and other menu items—but never, ever about Chick-fil-A coffee.

“They might put up with our coffee, but that’s a limiting factor in growing our breakfast business,” says David Farmer, the chain’s vice president of product strategy and development. “It’s not something we’re proud of.” In fact, it’s not uncommon for breakfast customers to walk in with coffee cups from other restaurants, he says. That’s a problem when breakfast is the fastest growing meal in the fast-food business, and it means Chick-fil-A is missing out on plenty of morning coffee dollars.