Square and OpenTable Eye Each Other's Niches

Square and OpenTable began their lives by using technology to solve a specific problem faced by small businesses—offering, respectively, an easier way to accept payments and an easier way to accept reservations. That gave the companies a foot in the door. With initial successes under their belts, both immediately began looking for other targets, a tendency on full display Monday as each moved into the other’s territory.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.