The latest idea to emerge from Burger King’s minimalist innovation pipeline is not new at all: Chicken Fries are making a limited-time return to the menu. The 4-inch fried chicken strips shaped like French fries have been off Burger King’s menu since 2012, apparently displaced by the introduction of Crispy Chicken Strips.
When BK Chicken Fries first came out in 2005, the strips of seasoned and breaded white-meat chicken seemed like a play for drive-through customers with the item’s cup holder-friendly box. Burger King said it was its most successful launch in years, selling 100 million Chicken Fries in four weeks. This time around, the chicken fries will cost just 20¢ more than at their first appearance—about $2.89 for nine pieces.