Even as the average American drinks less dairy, thirst for plant-based alternatives such as almond milk is growing. Silk, the best-selling brand in the U.S., with an offbeat talking-almond ad campaign, posted a 45 percent increase in sales last quarter, according to an earnings report from WhiteWave Foods.
The latest data from Nielsen show a very similar gain in dollar sales of all almond milks in the U.S., which increased more than 46 percent in the 12 months ended July 26. Almond milk is now an almost $738 million business, and the nutty drink has replaced soy as America’s preferred plant-based milk. Soy milk sales were only $341.1 million for that period, and have been declining for years.