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Wendy’s Has a Plan to Storm Canada

Wendy???s Has a Plan to Storm Canada
Photograph by David Paul Morris/Bloomberg

Wendy’s hasn’t managed to expand in Canada for about 10 years. The burger chain has 367 restaurants in the country, 137 of which are company-owned. To spur growth, it now plans to sell all of them to franchisees by early next year. Wendy’s is betting that franchisees know the Canadian fast-food market best. The goal is to add more than 100 restaurants in Canada by 2020.

“We believe a franchise model will help us penetrate the market more quickly than under a company-operated restaurant model,” Chief Executive Officer Emil Brolick said on an earnings call on Thursday. Wendy’s plans to work with franchisees to renovate about 60 percent of its Canadian restaurants over the next six years to make sure the brand gets updated there.