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How to Earn Customer Loyalty

Question: I get a lot of customers who come into my business once but never return. Do you have any tips on building customer loyalty?

Answer: Loyalty really comes down to this: giving people a reason to shop at your business, rather than going across town or hopping online and spending their money at a larger, better-known company. Most often, people go out of their way to patronize small companies because they know and like the people there and enjoy the shopping experience.