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Subscriber Only Plunges Below IPO Price After Reporting Loss Inc. became the third online coupon seller this week to tumble more than 10 percent the day after reporting earnings., whose shares almost doubled after being taken public by Goldman Sachs Group Inc. and others in March, plunged below its offering price after reporting a wider loss than analysts estimated. Shares of the Mountain View, California-based company fell 24 percent to $14.91 as of 4 p.m. in New York, the biggest decline on record.