How Not to Handle a Bad Yelp Review

Well, now we know that fining people won’t work. After the New York Post reported that Chris Wagoner, owner of the Union Street Guest House, a Hudson, N.Y., hotel, wrote a clause into his guest policy asserting the right to charge guests $500 for leaving bad Yelp reviews, a special kind of Internet chaos ensued: The story got picked up on other websites, and offended readers—most of whom had never visited the hotel—rushed to vent. On Yelp. Wagoner issued a comment in the middle of the day to say the policy was a joke, but this failed to stem the tide.

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