Americans Cannot Stop Snacking

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Do you want a snack? Consumer research suggests that yes, you do. Sales of snack bars are up. Restaurant chains such as Starbucks have been changing their menus to capture the midafternoon snacking crowd. Food companies are delighted. “Clearly, snacking is a trend, a positive trend,” said General Mills Chief Executive Ken Powell during an earnings call in June. “We are very focused on the snacking trend.”

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