As Craft Beer Gets Crowded, Sam Adams Goes on an Ad Blitz

A still from the company's “Creating Boston Lager” commercial Samuel Adams

All those ads with chummy, bearded, Dropkick Murphys-loving men clinking pints of Sam Adams worked like a charm for Boston Beer. The maker of Sam Adams, Angry Orchard, and Twisted Tea is selling more beer than it expected this year.

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