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Coke Confronts Its Big Fat Problem

Inside the relaunch of America’s No. 1 soft drink
Coke Confronts Its Big Fat Problem
Illustration by David Parkins

Sandy Douglas drinks one Coca-Cola every day. He likes it early, before noon, sometimes accompanied by a cup of coffee. “You get an espresso, you get your caffeine and have this for lunch, and you’re ahead,” he says between sips from Coke’s old-fashioned 8-ounce glass bottle. When it’s over, he doesn’t allow himself a second. “I will probably have a Coke Zero in the afternoon at some point,” he concedes, but not another regular one because it has too many calories. “That’s approximately my daily regimen.”

Behind this week’s cover
Photo illustration by Justin Metz; Photograph by Jason Falchook