Blue Moon’s Seasonal Brews Are Crowded Out by Rival Craft Beers

Photograph by William B. Plowman/Invision via AP Images

Spring is never the best season for seasonal beers—sales of such products spike during the warmer summer and fall months—but the past spring was particularly tough for Blue Moon, whose sales of seasonal varieties dropped by a percentage in the low single digits during the second quarter, according to SABMiller, a co-owner, with Molson Coors, of MillerCoors, which owns Blue Moon.

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