Aston Martin Revives Lagonda Badge for Middle East Sedan

Aston Martin Lagonda Ltd., the British maker of cars featured in James Bond movies, will introduce a limited-edition, high-end sedan in 2015 designed solely for customers in the Middle East.

The bespoke car will revive the Lagonda nameplate, taking design cues from a classic 1976 car while featuring modern lightweight carbon-fiber body panels, Gaydon, England-based Aston Martin said in a statement today.

The sedan’s debut “will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalization,” Design Director Marek Reichman said in the statement. The model “has been created as a piece of exceptional automotive art.”

Aston Martin is in the midst of the biggest investment program in its 101-year history to develop the underpinnings of new vehicles scheduled to come out in 2016. The project, started after investment firm Investindustrial bought a 37.5 percent stake in December 2012, is aimed at securing the carmaker’s independence as it competes with Fiat SpA’s Maserati and Volkswagen AG’s Porsche and Bentley.

Aston Martin agreed last year to cooperate with Daimler AG’s AMG performance division to develop V8 engines for the next-generation cars and is in talks to share the underpinnings of a new full-size sport-utility vehicle with the Stuttgart, Germany-based maker of Mercedes-Benz models, people familiar with the matter said in March.

The Lagonda supercar, which follows two special edition models exclusively offered in North America, will be available by invitation only, the company said. Prices will reflect “the car’s exclusivity, quality and luxurious nature.”

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