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L’Oreal Chairman Dons Lipstick to Highlight Digital Push

When Jean-Paul Agon put on makeup at a L’Oreal SA board meeting last month, the biggest surprise wasn’t how the French company’s chairman looked in its lipstick, blush and eyeshadow. It was how easy it was to take it off.

Agon, 58, used L’Oreal’s Makeup Genius app on his iPhone to virtually don the cosmetics maker’s wares. The free software turns a mobile device into digital mirror, giving users a sense of what various products will look like on their faces. Women -- and men -- can try on cosmetics, share images on social media and order, all without leaving the sofa.