Starbucks Corp. and grocer Marks & Spencer Group Plc are among companies signing up for Neighbourly.com, a Web-based startup seeking to connect U.K. charitable projects with corporate donors.
“It’s like a dating agency for community projects and corporates,” Simon Redfern, director of U.K. corporate affairs for Seattle-based Starbucks, said in a phone interview. “It can be surprisingly difficult to find projects. Neighbourly is pretty innovative in how it works. It feels very Starbucks.”