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Five Retail Rules Flagrantly Violated by the Apple Store

The Apple Store on Fifth Avenue in New York
Photograph by Ramin Talaie/Bloomberg

Apple’s glass-cube stores have become as familiar as Subway sandwich shops. But when Steve Jobs opened the first in 2001, the retail venture was expected to fail. “I give them two years before they’re turning out the lights on a very painful and expensive mistake,” David A. Goldstein, president of researcher Channel Marketing Corp, told BusinessWeek in an article titled “Sorry, Steve: Here’s Why Apple Stores Won’t Work.”