Chipotle has been dishing up millions of burritos, with same-store sales soaring 17.3 percent in the second quarter. Such results are an impressive feat in the restaurant business, and the chain says only a small share—2.5 percentage points—came from the much-loathed price hike that started rolling out in late April. (Menu prices went up by 6.5 percent, on average.)
The remaining 14.8 percentage points? Chipotle executives say the spread of pure burrito love increased the chain’s number of transactions.
