Question: I notice that some of my competitors have a lot of reviews on sites like Yelp. Other than recruiting staff and friends to write reviews, how can I get customers if I don’t have a lot of online reviews for my business?
Answer: Particularly if your sales are focused online, it’s tough to compete if you don’t have any reviews. A recent poll showed most Americans deny that social media marketing influences their purchases. But a majority of shoppers admit that they trust online reviews and have been influenced by them when making purchases.